A suitable candidate is needed by Sundry Foods Limited.
The
Head, Marketing is responsible for Marketing and Marketing
Communications, Brand Management, Corporate Client Relationship
Management, Community, Public and Government Relations Management as
well as managing and coordinating all marketing, advertising and
promotional activities. Ultimately the Head, Marketing will initiate
innovative and creative activities which will attract customers to the
business and generate a rise in the company’s sales and in turn, provide
the necessary revenue (and profit) needed to keep the organization
running. This function works very closely with other operating
departments to achieve the desired results
Responsibilities:
- Designing, implementing, and facilitating annual marketing strategies for the organization.
- Marketing and Marketing Communications - Formulate, direct and coordinate marketing activities and policies to promote products and services, working with media, advertising and promotion managers.
- Corporate Client Relationship Management. Respond to customer’s special dates and handle customer complaints & feedback
- Supporting and facilitating development and execution of marketing plans and projects for new and existing products. Manage the productivity as well.
- Responsible for brand management, building and profitability. Monitor and evaluate compliance with brand management policies
- Work with the legal department to manage and protect the company’s trademarks
- Determine, manage the marketing budget and deliver marketing activity within agreed budget
- Develop pricing strategy, balancing the company’s objectives with customer expectations
- Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
- Create seasonal marketing campaigns as required to maximize sales
- Developing promotional materials, which include marketing print and collateral copies.
- Developing and administering marketing database that includes prospect and client information, access to financial documents and reports, applications of mailing list, etc.
- Analysis of customer research, current market conditions and competitor information aimed at identifying market, product and service opportunities for value creation and enhancement
- Monitor, review and report on all marketing activity and results
- Explore all e-marketing opportunities aimed at driving revenues for the company
- Community, Government and Public Relations Management
Education and Training Requirements:
- Minimum of a Bachelor’s degree in Marketing, Marketing
- Management, Business Administration, Management, or relevant field
- MBA will be an added advantage.
Required Skills:
- Strong research and analytical skills
- Excellent people skills
- Good leadership Skills
- Creative
- Detail oriented
- Good organizational skills
- Excellent communication and interpersonal skills
- Result orientated
- Passion for excellence
Experience:
- Minimum of seven years work experience in Marketing
- Management in a world-class company
- Should have attained managerial level and had responsibilities for specific brand or general marketing management
- Prior experience with a marketing communications and/or brand management company is an added advantage
- Prior experience with social media content management
Key Result Areas:
- Increased income generation
- Increased brand awareness
- Increased customer retention
- Increased marketing conversion rates
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